Tag Archives : Word of Mouth Marketing Association

What a WOMMA Event Looks Like (Video)

What a WOMMA Event Looks Like (Video)

Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas.
Filed in: Marketing
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Focus Word of Mouth Marketing on Influencers or the Network?

Focus Word of Mouth Marketing on Influencers or the Network?

At the WOMMA conference in Las Vegas (Nov. 14, 15) one of the primary topics on the table is the debate and implications to the marketer focusing on the influencer or the network. The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these the Connectors and Mavens. The netowrk model suggests that the importance is having many connections is more important. I’m not fully versed on both of these equally. I’m ...
Filed in: Marketing
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