Tag Archives : WOMMA

What a WOMMA Event Looks Like (Video)

What a WOMMA Event Looks Like (Video)

Take a look at this new compilation video of the last WOMMA (Word of Mouth Marketing Association) event in Las Vegas.
Filed in: Marketing
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Learn Word of Mouth Marketing — WOMM-U, May 8-9

Learn Word of Mouth Marketing — WOMM-U, May 8-9

This year the Word of Mouth Marketing Association is doing something completely different (disclosure: I’m on the board). It will be WOMM-U (Word of Mouth Marketing University), the first training-based conference full of case studies, operational cookbooks, and practical advice to make Word of Mouth Marketing work in your organization. The tracks will include topics on Managing a blog program Activating WOM in Social Networks Building a Sustained WOM Program Measurement: The ROI of Fans Selling...
Filed in: Marketing
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10 Elements of Sustained Greatness

10 Elements of Sustained Greatness

Last week I attended and spoke at the Word of Mouth Marketing Summit hosted by WOMMA in Las Vegas (get the presentations here). The conference this year had great energy. Keynotes by Richard Tait of Cranium and Jeff Bell of Microsoft Xbox were inspirational. And it was much more executional-focused than previous years’, perhaps because of the focus on social technologies / online. Many conversations — which I get very interested in — were around the cultural aspects of word of mouth....
Filed in: Leadership
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Focus Word of Mouth Marketing on Influencers or the Network?

Focus Word of Mouth Marketing on Influencers or the Network?

At the WOMMA conference in Las Vegas (Nov. 14, 15) one of the primary topics on the table is the debate and implications to the marketer focusing on the influencer or the network. The influencer model suggests you should focus on the few (say 15%) who are disporportionately influential. Malcom Gladwell called these the Connectors and Mavens. The netowrk model suggests that the importance is having many connections is more important. I’m not fully versed on both of these equally. I’m ...
Filed in: Marketing
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Who Owns Word of Mouth in an Organization?

Who Owns Word of Mouth in an Organization?

At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team?In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising...
Filed in: Marketing
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