Posted by Sam Decker on September 28, 2007
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?”
Is it one person in PR or advertising? Product development? Someone on the web team?In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand.
In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising...