Tag Archives : user generated content

What’s Coming? Mass Relevance

What’s Coming? Mass Relevance

“What are you doing now?” That is the question facing you every time you open Facebook, Twitter or other social networks asking for a status update. Through follows, fans and likes, you are connected to people, brands and content. Web and mobile devices ensure you are constantly connected and empowered to create your own content. Brands are starting to display their Facebook URL and Twitter names at the tops of their sites. And thus, the explosion of social experiences is about to hit the...
Filed in: Marketing
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Future of Online Retailing — Four Predictions

Future of Online Retailing — Four Predictions

Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision.  MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts.  Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel.  Consumers demand social commerce solutions and retailers are driving measurable results. As...
Filed in: eBusiness
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