Tag Archives : UGC

Let Their Content Free!

Let Their Content Free!

Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a mockumentary music video, "More Than Words". This year, I did another music video parody to George Michael's "Freedom! '90" to communicate the idea to our clients that their customers...
Filed in: Marketing
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User Generated Content is Booming for Baby Boomers

User Generated Content is Booming for Baby Boomers

A marketer from a manufacturer brand recently asked me if user generated content was relevant to the baby boomer and senior population. Boomers make up of 35% of the Internet population. While it’s true that Millenials (the 13-24 generation) share content at double the rate of Baby boomers (56%), 31% of Baby Boomers share their own user generated content. This could be in the form of reviews, blog posts, comments, discussion forums, etc. Bazaarvoice has several clients with a high percentage...
Filed in: Marketing
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Is Your Marketing Head in the Sand?

Is Your Marketing Head in the Sand?

It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO is asking to cut any marketing that can not be proven to be accretive to current ROI figures. That’s all understandable, but now is not the time to bury your head in the sand, for your career or for your business. Three reasons why: Assume...
Filed in: Marketing
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8 Tips for Selling Social Marketing to CFOs

8 Tips for Selling Social Marketing to CFOs

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. As someone who’s focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking more about the question of what marketers need to sell CFOs on the social marketing opportunity. Ultimately everything comes down to the bottom line – drive revenue, margin or costs down – but every marketing...
Filed in: Marketing
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Three Reasons Why Contribution > Community

Three Reasons Why Contribution > Community

I hear the word "community" from many marketing managers these days. I hear it so often it would seem every business should strive to have a community. As if community is becoming a common business objective or goal. While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of community is a far reach for most companies. I launched a community of baby boomers back in '97. Chat and forums made Thirdage.com...
Filed in: Marketing
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