6 Best Practices for Agencies
Posted by Sam Decker on July 9, 2008
A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!…
I’ve worked
with about 10 or more agencies, plus many technology suppliers, and there’s a
lot to improve.
Let me start a few ideas that
come to mind:
1) Pitches are not
grounded enough in the client’s business objectives, strategy or measurements.
Nor are they tailored to the ‘style’...
Filed in: Marketing
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