Tag Archives : target

I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative with the analytical. In the case of my Dell career (managing Dell.com) it was heavily analytical. That’s what I love about online direct marketing, you can justify investment and grow a business through learning what works and what doesn’t. Here’s the problem though. The cycle of learning what works, of failing fast, of cycling through tests...
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