Tag Archives : social media

Announcing my departure from Bazaarvoice…and search for my CMO successor!

Announcing my departure from Bazaarvoice…and search for my CMO successor!

This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.”  After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable departure from the company in order to pursue my next challenge and opportunity. (I announced this to our company last week at our quarterly all hands.) This is not your typical resignation. You could call this a ‘planned’ or ‘friendly’ departure. During this time I plan...
Filed in: Life
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Do You Have Trapped Thinking?

Do You Have Trapped Thinking?

 Since I left Dell, I’ve had conversations with several friends who were looking to take  their careers outside of Dell. They asked how I did it nearly 5 years ago. I told them I spent 2 years networking and evaluating ideas outside of Dell.  That’s not to say I didn’t perform during that time…in fact I ran a marketing department and helped grow a $1B business by 50%. However, just by ‘getting out’ I met great people and evaluated several opportunities. At first it...
Filed in: Leadership
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Social Marketing Operations Software Ideas — The SMO “Wish List”

Social Marketing Operations Software Ideas — The SMO “Wish List”

Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies.  Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company.  People have objectives, goals and processes to follow. They have daily activities that they...
Filed in: Marketing
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The Ryder Cup of Word of Mouth

The Ryder Cup of Word of Mouth

Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by Sean… "…these broad-minded bloggers and company heads have distinguished themselves by trying to understand how ideas spread, online and offline, through a range of different strategies and tactics. In my opinion, they are much closer to the purpose and benefits of web 2.0, co-creation, social networks and other web, cultural and social phenomenon." I...
Filed in: Uncategorized
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20 Articles on Social Commerce & Word of Mouth

20 Articles on Social Commerce & Word of Mouth

I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the other cause is my writing time is fractured between this Decker Marketing blog, our company blog (Bazaarblog) and writing other articles / columns. So, I thought I’d point you to articles I wrote elsewhere over the past year or so that you might find interesting… Some of my columns on iMedia Connection: The Big Idea Behind Social Commerce How...
Filed in: Marketing
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Future of Online Retailing — Four Predictions

Future of Online Retailing — Four Predictions

Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision.  MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts.  Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel.  Consumers demand social commerce solutions and retailers are driving measurable results. As...
Filed in: eBusiness
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