Tag Archives : social commerce

Announcing my departure from Bazaarvoice…and search for my CMO successor!

Announcing my departure from Bazaarvoice…and search for my CMO successor!

This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.”  After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable departure from the company in order to pursue my next challenge and opportunity. (I announced this to our company last week at our quarterly all hands.) This is not your typical resignation. You could call this a ‘planned’ or ‘friendly’ departure. During this time I plan...
Filed in: Life
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Let Their Content Free!

Let Their Content Free!

Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a mockumentary music video, "More Than Words". This year, I did another music video parody to George Michael's "Freedom! '90" to communicate the idea to our clients that their customers...
Filed in: Marketing
11
8 Tips for Selling Social Marketing to CFOs

8 Tips for Selling Social Marketing to CFOs

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. As someone who’s focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking more about the question of what marketers need to sell CFOs on the social marketing opportunity. Ultimately everything comes down to the bottom line – drive revenue, margin or costs down – but every marketing...
Filed in: Marketing
9
20 Articles on Social Commerce & Word of Mouth

20 Articles on Social Commerce & Word of Mouth

I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the other cause is my writing time is fractured between this Decker Marketing blog, our company blog (Bazaarblog) and writing other articles / columns. So, I thought I’d point you to articles I wrote elsewhere over the past year or so that you might find interesting… Some of my columns on iMedia Connection: The Big Idea Behind Social Commerce How...
Filed in: Marketing
0
Future of Online Retailing — Four Predictions

Future of Online Retailing — Four Predictions

Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision.  MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts.  Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel.  Consumers demand social commerce solutions and retailers are driving measurable results. As...
Filed in: eBusiness
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