Prioritize Like a P&L
Posted by Sam Decker on October 19, 2007
Today I was having lunch with a friend who is VP of
Marketing for a local startup. Small budget, lots to do…how to prioritize?
In my experience, when you’re trying to grow revenue as fast as possible with little time, money and resources, it’s important to think about
the after-launch resources a program will take.
Think about any program or initiative as an ongoing P&L.
The best projects will have sustaining value, like a business that has
sustaining profits. In fact,...
Filed in: Leadership
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