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Geoffrey Moore “Provocative Selling” Presentation

Geoffrey Moore “Provocative Selling” Presentation

Geoffrey Moore presented at Austin Texchange a couple weeks ago. It was a great event. A lot of buzz from 300 entrepreneurs and executives in attendance. His topic was “Provocative Selling: How to Break and Enter Markets…Even in a Downturn”. The biggest takeaway for me was that ‘leads’ don’t work when selling something new in a downturn. You have to have the warm introduction and participation from executives, and create a sense that something is missing in the...
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