Tag Archives : prioritization

Is Your Marketing Head in the Sand?

Is Your Marketing Head in the Sand?

It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO is asking to cut any marketing that can not be proven to be accretive to current ROI figures. That’s all understandable, but now is not the time to bury your head in the sand, for your career or for your business. Three reasons why: Assume...
Filed in: Marketing
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Prioritize Like a P&L

Prioritize Like a P&L

Today I was having lunch with a friend who is VP of Marketing for a local startup. Small budget, lots to do…how to prioritize? In my experience, when you’re trying to grow revenue as fast as possible with little time, money and resources, it’s important to think about the after-launch resources a program will take.  Think about any program or initiative as an ongoing P&L. The best projects will have sustaining value, like a business that has sustaining profits. In fact,...
Filed in: Leadership
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