Tag Archives : P&L

Prioritize Like a P&L

Prioritize Like a P&L

Today I was having lunch with a friend who is VP of Marketing for a local startup. Small budget, lots to do…how to prioritize? In my experience, when you’re trying to grow revenue as fast as possible with little time, money and resources, it’s important to think about the after-launch resources a program will take.  Think about any program or initiative as an ongoing P&L. The best projects will have sustaining value, like a business that has sustaining profits. In fact,...
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