Tag Archives : marketing

Is Your Marketing Head in the Sand?

Is Your Marketing Head in the Sand?

It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO is asking to cut any marketing that can not be proven to be accretive to current ROI figures. That’s all understandable, but now is not the time to bury your head in the sand, for your career or for your business. Three reasons why: Assume...
Filed in: Marketing
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Top 10 Decker Marketing Posts from 2008

Top 10 Decker Marketing Posts from 2008

After looking at the top posts for 'my other blog' at Bazaarblog, I'm doing the same here and looked back at the top (most popular) posts from 2008 on my Decker Marketing blog: Three Reasons Why Contribution > Community 6 Best Practices for Agencies Geoffrey Moore "Provocative Selling" Presentation 8 Tips for Selling Social Marketing to CFOs How to LIVE RICH 81 One-Liner Marketing Ideas 193 Creative Marketing Ideas The 5 Stars of a "Rockstar" Employee 9 Guerrilla...
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81 One-Liner Marketing Ideas

81 One-Liner Marketing Ideas

Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student business…which is what I was when I wrote and used many of these ideas! These one liners may just be useful to throw around in your head and see if something better comes out. 81 One Line Marketing Ideas – Upload a doc Read this doc on Scribd: 81 One Line Marketing Ideas
Filed in: Marketing
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9 Guerrilla Marketing Answers

9 Guerrilla Marketing Answers

A few weeks ago I was on an Austin Technology Council panel for the topic of Guerilla Marketing (YouTube Videos here). I’ve always loved Guerrilla marketing, and wrote a book on Guerrilla and Word of Mouth Marketing in 1997 with foreword from Jay Conrad Levinson, the "father" of Guerilla Marketing. I also have this unpublished book of 193 Clever marketing ideas … I’m not going to do anything with it, so I posted it to Scribd for people to read for free. I  made a few notes...
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