VP of Marketing Responsible for Shipping & Logistics?
Posted by Sam Decker on January 31, 2008
Harry Joiner, a marketing recruiter and good friend, asked me to comment on
his blog regarding what a VP of eCommerce or VP Marketing candidate should be
asked or should answer regarding shipping & delivery logistics. Here’s what I said…
As you know, I believe word of mouth is the most powerful form of marketing
and sustainable growth. So, a VP of marketing candidate needs to have an
appreciation for the overall customer experience.
Shipping logistics are a huge part of that...
Filed in: eBusiness
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