Tag Archives : groupon

Analyzing Groupon Profitability  (7 Factors for Group Buying Success)

Analyzing Groupon Profitability (7 Factors for Group Buying Success)

I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the leader in this space…so much the word is becoming a verb. The questions I often hear are: How do you know if Groupon (and group buying deals) are right for a type of business? What are the factors that make Groupon a profitable strategy? How do you evaluate and analyze the profitability of Groupon? Already there are a lot of competitors with Groupon, and more several...
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