Tag Archives : geoffrey moore

Geoffrey Moore “Provocative Selling” Presentation

Geoffrey Moore “Provocative Selling” Presentation

Geoffrey Moore presented at Austin Texchange a couple weeks ago. It was a great event. A lot of buzz from 300 entrepreneurs and executives in attendance. His topic was “Provocative Selling: How to Break and Enter Markets…Even in a Downturn”. The biggest takeaway for me was that ‘leads’ don’t work when selling something new in a downturn. You have to have the warm introduction and participation from executives, and create a sense that something is missing in the...
Filed in: Uncategorized
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Attention Austin Entrepreneurs: Geoffrey Moore Speaking June 18!

Attention Austin Entrepreneurs: Geoffrey Moore Speaking June 18!

Geoffrey Moore is the best selling author of Crossing the Chasm and Inside the Tornado. He will  be in Austin on June 18th speaking to Texchange on the topic of “Provocation-Based Selling: How to Break-and-Enter Established Markets….Even in a Downturn.” This is the first time he has spoken publicly in Austin. Texchange meetings are normally for members only, however this event is open to the public. This event will surely sell out, and this blog posting (along with Austin Startup) is...
Filed in: Leadership
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