Tag Archives : ecommerce

The Best Tweets of Shop.org Summit 2010

The Best Tweets of Shop.org Summit 2010

I used Keepstream.com to curate the ‘meatiest’ tweets from Shop.org Summit 2010, which just ended today. It was another great show. Over 3,000 attendees! Social, mobile, and local are still hot themes as they were last year…because few retailers have figured them out. I led a couple roundtables on social commerce and social media ROI. However, other discussions around the show suggest there’s a lot of money to be made getting the basics right…email, SEO, SEM, content,...
Filed in: eBusiness
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I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative with the analytical. In the case of my Dell career (managing Dell.com) it was heavily analytical. That’s what I love about online direct marketing, you can justify investment and grow a business through learning what works and what doesn’t. Here’s the problem though. The cycle of learning what works, of failing fast, of cycling through tests...
Filed in: Life
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VP of Marketing Responsible for Shipping & Logistics?

VP of Marketing Responsible for Shipping & Logistics?

Harry Joiner, a marketing recruiter and good friend, asked me to comment on his blog regarding what a VP of eCommerce or VP Marketing candidate should be asked or should answer regarding shipping & delivery logistics. Here’s what I said…   As you know, I believe word of mouth is the most powerful form of marketing and sustainable growth. So, a VP of marketing candidate needs to have an appreciation for the overall customer experience. Shipping logistics are a huge part of that...
Filed in: eBusiness
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Prioritizing Marketers’ Top Priorities

Prioritizing Marketers’ Top Priorities

This morning I got a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and Anderson Aanlytics study. This study surveyed marketing executives to identify key trends and strategies of effective marketing. The subject line of the email said: "Marketing Execs Say Basics Are Most Important in 2008". By "basics" I thought they meant strategies such as becoming measurement-oriented, shifting ad portfolio, investing in email...
Filed in: Marketing
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Future of Online Retailing — Four Predictions

Future of Online Retailing — Four Predictions

Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision.  MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts.  Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel.  Consumers demand social commerce solutions and retailers are driving measurable results. As...
Filed in: eBusiness
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