Tag Archives : ebusiness

The Best Tweets of Shop.org Summit 2010

The Best Tweets of Shop.org Summit 2010

I used Keepstream.com to curate the ‘meatiest’ tweets from Shop.org Summit 2010, which just ended today. It was another great show. Over 3,000 attendees! Social, mobile, and local are still hot themes as they were last year…because few retailers have figured them out. I led a couple roundtables on social commerce and social media ROI. However, other discussions around the show suggest there’s a lot of money to be made getting the basics right…email, SEO, SEM, content,...
Filed in: eBusiness
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VP of Marketing Responsible for Shipping & Logistics?

VP of Marketing Responsible for Shipping & Logistics?

Harry Joiner, a marketing recruiter and good friend, asked me to comment on his blog regarding what a VP of eCommerce or VP Marketing candidate should be asked or should answer regarding shipping & delivery logistics. Here’s what I said…   As you know, I believe word of mouth is the most powerful form of marketing and sustainable growth. So, a VP of marketing candidate needs to have an appreciation for the overall customer experience. Shipping logistics are a huge part of that...
Filed in: eBusiness
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