The Gap in Customer Engagement
Posted by Sam Decker on April 23, 2008
Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is heralded by many publications as the new marketing buzzword. I love buzzwords…they get buzz! Which gets people talking, which gets people trying things, which causes failures, which creates learning, which (hopefully) creates better companies. I digress.
The primary research and paper behind customer engagement was conducted by Brian Haven, who’s a great Forrester...
Filed in: Marketing
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