Tag Archives : contribution

Three Reasons Why Contribution > Community

Three Reasons Why Contribution > Community

I hear the word "community" from many marketing managers these days. I hear it so often it would seem every business should strive to have a community. As if community is becoming a common business objective or goal. While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of community is a far reach for most companies. I launched a community of baby boomers back in '97. Chat and forums made Thirdage.com...
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