Tag Archives : best practices

6 Best Practices for Agencies

6 Best Practices for Agencies

A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!… I’ve worked with about 10 or more agencies, plus many technology suppliers, and there’s a lot to improve. Let me start a few ideas that come to mind: 1)    Pitches are not grounded enough in the client’s business objectives, strategy or measurements. Nor are they tailored to the ‘style’...
Filed in: Marketing
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Who Owns Word of Mouth in an Organization?

Who Owns Word of Mouth in an Organization?

At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product development? Someone on the web team?In some companies it’s someone in PR, who is responsible for blogger relations. But in my opinion, that’s a tiny fraction of word of mouth on a typical fortune 500 brand. In some companies, as it was at Dell, the word of mouth ‘owner’ was someone in advertising...
Filed in: Marketing
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