Tag Archives : Bazaarvoice

Announcing my departure from Bazaarvoice…and search for my CMO successor!

Announcing my departure from Bazaarvoice…and search for my CMO successor!

This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.”  After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable departure from the company in order to pursue my next challenge and opportunity. (I announced this to our company last week at our quarterly all hands.) This is not your typical resignation. You could call this a ‘planned’ or ‘friendly’ departure. During this time I plan...
Filed in: Life
14
Let Their Content Free!

Let Their Content Free!

Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a mockumentary music video, "More Than Words". This year, I did another music video parody to George Michael's "Freedom! '90" to communicate the idea to our clients that their customers...
Filed in: Marketing
11
To CEOs Cutting Budgets: “Cheap is Expensive”

To CEOs Cutting Budgets: “Cheap is Expensive”

What a dilemma! You are asked to reduce budget, cut costs, reduce expenses. However, you need your BEST to gain market share, compete for customer dollars and emerge from the recession as a winner. You need the best employees, technology, service, partners, vendors, and agencies so you can outsmart and out-execute competition. You need the best to drive demand when marketing rules are being reinvented by customer conversations. You need the best because, more than ever before, the quality of your...
Filed in: Marketing
8
8 Tips for Selling Social Marketing to CFOs

8 Tips for Selling Social Marketing to CFOs

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. As someone who’s focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking more about the question of what marketers need to sell CFOs on the social marketing opportunity. Ultimately everything comes down to the bottom line – drive revenue, margin or costs down – but every marketing...
Filed in: Marketing
9
How an 8-Year Old Became Co-CMO

How an 8-Year Old Became Co-CMO

I have to share this story…it’s about how my son got offered the job of Co-CMO for Bazaarvoice. Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my work. They were very excited, however, I had a number of meetings and conference calls. During these meetings my daughter colored, read, and ate ice cream. My son, on the other hand, walked the halls and started offering advice to our employees. Soon, our Partnerships...
Filed in: Life
12
A Great Hook

A Great Hook

Fortunately, I’m homebound with my new son for the next week, but I was able to get away tonight for a dinner at Salt Lick (best BBQ in TX!) with many bloggers who came to Austin for SXSW. Friends made it such as Charlene Li of Forrester and Groundswell, Shel Israel of Global Neighborhoods (Author of Naked Conversations), Bob Pearsons of Dell (runs Dell’s community /conversation / social media team), Jeremiah Owyang of Forrester and Web Strategist, and others. I also met some new folks:...
Filed in: Marketing
2
20 Articles on Social Commerce & Word of Mouth

20 Articles on Social Commerce & Word of Mouth

I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the other cause is my writing time is fractured between this Decker Marketing blog, our company blog (Bazaarblog) and writing other articles / columns. So, I thought I’d point you to articles I wrote elsewhere over the past year or so that you might find interesting… Some of my columns on iMedia Connection: The Big Idea Behind Social Commerce How...
Filed in: Marketing
0
© 2010 Decker Marketing. All rights reserved.
Proudly designed by Theme Junkie.