Tag Archives : Apple

The Gap in Customer Engagement

The Gap in Customer Engagement

Late post from the Forrester Marketing Forum Conference I attended a couple weeks ago. The topic was “Customer Engagement”, which is heralded by many publications as the new marketing buzzword. I love buzzwords…they get buzz! Which gets people talking, which gets people trying things, which causes failures, which creates learning, which (hopefully) creates better companies. I digress. The primary research and paper behind customer engagement was conducted by Brian Haven, who’s a great Forrester...
Filed in: Marketing
1
© 2004 Decker Marketing. All rights reserved.
Proudly designed by Theme Junkie.