To CEOs Cutting Budgets: “Cheap is Expensive”
Posted by Sam Decker on January 28, 2009
What a dilemma!
You are asked to reduce budget, cut costs, reduce expenses. However, you need your BEST to gain market share, compete for customer dollars and emerge from the recession as a winner. You need the best employees, technology, service, partners, vendors, and agencies so you can outsmart and out-execute competition. You need the best to drive demand when marketing rules are being reinvented by customer conversations. You need the best because, more than ever before, the quality of your...
Filed in: Marketing
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