How Toyota Followed Baby Boomers

How Toyota Followed Baby Boomers

Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something I hadn't heard before… He said that Toyota followed the baby boomer generation as a market. They looked at the demographics and spending power of that generation. I think it went something like this… They started with the Corolla, then Celica for when they got into college, then Corona/Camry,...
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User Generated Content is Booming for Baby Boomers

User Generated Content is Booming for Baby Boomers

A marketer from a manufacturer brand recently asked me if user generated content was relevant to the baby boomer and senior population. Boomers make up of 35% of the Internet population. While it’s true that Millenials (the 13-24 generation) share content at double the rate of Baby boomers (56%), 31% of Baby Boomers share their own user generated content. This could be in the form of reviews, blog posts, comments, discussion forums, etc. Bazaarvoice has several clients with a high percentage...
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To CEOs Cutting Budgets: “Cheap is Expensive”

To CEOs Cutting Budgets: “Cheap is Expensive”

What a dilemma! You are asked to reduce budget, cut costs, reduce expenses. However, you need your BEST to gain market share, compete for customer dollars and emerge from the recession as a winner. You need the best employees, technology, service, partners, vendors, and agencies so you can outsmart and out-execute competition. You need the best to drive demand when marketing rules are being reinvented by customer conversations. You need the best because, more than ever before, the quality of your...
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Is Your Marketing Head in the Sand?

Is Your Marketing Head in the Sand?

It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO is asking to cut any marketing that can not be proven to be accretive to current ROI figures. That’s all understandable, but now is not the time to bury your head in the sand, for your career or for your business. Three reasons why: Assume...
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Social Marketing Operations Software Ideas — The SMO “Wish List”

Social Marketing Operations Software Ideas — The SMO “Wish List”

Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies.  Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company.  People have objectives, goals and processes to follow. They have daily activities that they...
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Top 10 Best and Worst Communicators of 2008 (by Bert Decker)

Top 10 Best and Worst Communicators of 2008 (by Bert Decker)

Every year my father, Bert Decker (author, entrpereneur, 30-yr communications expert) posts his Top 10 Best and Worst Communicators of the year. This year you will see some twists and surprises. Read the entire blog post here. Ten BEST Communicators of 2008 Barack Obama Tim Russert Randy Pausch    Colin Powell Mike Huckabee John Chambers Sarah Palin "New Communicators" — Nancy Duarte, Garr Reynolds, Guy Kawasaki, Seth Godin Tina Fey Anderson Cooper Ten WORST...
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I realized how big we’ve gotten at our Bazaarvoice holiday party.

I realized how big we’ve gotten at our Bazaarvoice holiday party.

  Posted via email from samdecker's posterous
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Tagclouds may be ‘out’, but this is kinda cool…

Tagclouds may be ‘out’, but this is kinda cool…

Last year (that's a year ago) tag clouds were coined the "mullet of the Web"…so I don't know what that makes them this year. But I ran across Wordle (which I've seen before) and it creates some really interesting layouts of tagclouds to summarize a blog or RSS feed. Here is the summary of my blog (though I don't think it's capturing all the history of my blog).
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Top 10 Decker Marketing Posts from 2008

Top 10 Decker Marketing Posts from 2008

After looking at the top posts for 'my other blog' at Bazaarblog, I'm doing the same here and looked back at the top (most popular) posts from 2008 on my Decker Marketing blog: Three Reasons Why Contribution > Community 6 Best Practices for Agencies Geoffrey Moore "Provocative Selling" Presentation 8 Tips for Selling Social Marketing to CFOs How to LIVE RICH 81 One-Liner Marketing Ideas 193 Creative Marketing Ideas The 5 Stars of a "Rockstar" Employee 9 Guerrilla...
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Follow me on Twitter: @samdecker

Follow me on Twitter: @samdecker

I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm the one who got him started with computers in the 80's!) I've been inspired by my father (@BertDecker) to give Twitter another go. Plus I've been able to synch my Twitter updates with Facebook updates with TwitterSync. Note I'm no longer going to use @deckermarketing. So follow me @SamDecker (posts on marketing, WOM, eBusiness) And...
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