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Top 10 Best and Worst Speakers of 2007

Top 10 Best and Worst Speakers of 2007

Every year Bert Decker (disclosure: my father), Chairman of  Decker Communications, publishes his Top 10 Best and Worst speakers of the year. The top 3 speakers of 2007 are: Gov. Mike Huckabee Dr. Mehmet Oz Al Gore Click here to see all Top 10 Best Speakers The 2007 worst three speakers are: Attorney Alberto Gonzales Michael Vick Robert Eckert (Mattel Chairman) Click here to see all Top 10 Worst Speakers           Bert Decker is a national communications...
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Why, How and Who of Web 2.0

Why, How and Who of Web 2.0

A couple weeks ago I moderated a panel and roundtable for Austin Venture portfolio companies on Web 2.0. As many of the companies were not in the "Web 2.0" bullseye, the discussion focused on the what, why, how and who of Web 2.0. I’ll skip the "What" question…here are the some of the other notes: Why?   * Analysts read blogs.  Reporters read blogs * Empowers customers * Blogs are turning into a trusted media outlet * 78% of online customers trust brands...
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Review of The New Influencers

Review of The New Influencers

I just finished reading "The New Influencers" by Paul Gillin. The book is best summarized by Seth Godin’s quote on the cover: "This is essential reading for anyone who missed the blogging train when it left the station." The book gave a good overview of the market dynamics, current state, and principles of blogging. I enjoyed the case studies, examples, statistics and stories. I’d suggest this book for any manager or senior executive who doesn’t "get"...
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Notes on "The Likeability Factor" (Tim Sanders at Austin Texchange)

Notes on "The Likeability Factor" (Tim Sanders at Austin Texchange)

Last week I became president of Texchange, a local association of Technology entrepreneurs and executives. At our June event we had Tim Sanders, formerly of Broadcast.com, Yahoo, author of "Love: The Killer App", and more recently "The Likeability Factor". He spoke to a June audience of 130 entrepreneurs and shared some sobering statistics, research, and recommendations. Thanks to Josh Toub at BluefishGroup and Secretary of Techange, I can share these notes for you. [Note: if...
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How to Harness Word of Mouth (Article from MyCustomer.com)

How to Harness Word of Mouth (Article from MyCustomer.com)

When I got back from London I got a call from Neil Davey from MyCustomer.com, who interviewed me for this article… Quoted from http://www.mycustomer.com/cgi-bin/item.cgi?id=133068: Everybody’s talking: how to harness word of mouth marketing – 14 Jun 2007 By Neil Davey, editor Word of mouth marketing and customer advocacy have got a lot of people talking in recent years. Studies by the likes of the London School of Economics have found that word of mouth advocacy is a statistically...
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Career Tip #9: Feed Others

Career Tip #9: Feed Others

This is a tip if you are a manager…it’s both a career tip and a management lesson. I learned a painful lessons early in my management career. It is foolish to try to control too much. First, I discovered I didn’t have all the right answers (amazing!). But more importantly, the company couldn’t get as much done, my employees didn’t learn, and they became unmotivated when I micro-managed or took over from where they left off. Early in my career I had a web developer working for me...
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Survey: Marketers To Slash Ad Spending, Focus On Buzz

Survey: Marketers To Slash Ad Spending, Focus On Buzz

A Brickfair survey on spending plans of top business executives forecasts an almost 10 percent drop in the portion of marketing budgets allocated to traditional advertising in comparison with 2005. Most of the shift will go to new media and alternative marketing strategies such as word-of-mouth. In 2005, according to Blackfriars’ principal Carl Howe, companies allocated about 31 percent to traditional advertising, but this number will fall to 22 percent in 2006. The survey also detailed a major...
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Welcome

Welcome

Welcome to Sam Decker’s blog. I will mostly post thoughts and perspectives on better marketing and ebusiness, which has been my professional passion for the last 11 years. Perhaps I’ll post some book recommendations and such, and there will be a brief blog on my family. However, if you’re reading this, you want to read less about me and more that is useful to you. After all, that’s the essence of better marketing.
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