Archive : Uncategorized

1) Build trust you can ‘handle’ projects autonomously 2) Take initiative on opportunities/gaps.

I asked my Twitter / Facebook friends what the best restaurants were in downtown austin for SXSW. Here’s what came in: Lamberts BBQ Moonshine La Condessa Ranch 616 Chez Nous Haddington’s Peche Second Kitchen Trio Congress Restaurant Driskill Thai Passion Uchi Gueros Casino El Camino Enjoy!

For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences. I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and funding of my new company, Mass Relevance, co-founded with Brian Dainton and Eric Falcao. You can see...

How The Land of Nod Uses Fan Feedback to Build Trust — presented by Sam Decker & Michelle Kohanzo from GasPedal on Vimeo.

After looking at the top posts for 'my other blog' at Bazaarblog, I'm doing the same here and looked back at the top (most popular) posts from 2008 on my Decker Marketing blog: Three Reasons Why Contribution > Community 6 Best Practices for Agencies Geoffrey Moore "Provocative Selling" Presentation 8 Tips for Selling Social Marketing to CFOs How to LIVE RICH 81 One-Liner Marketing Ideas 193 Creative Marketing Ideas The 5 Stars of a "Rockstar" Employee 9 Guerrilla...

Create Fake Magazine Covers with your own picture at MagMyPic.com

Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by Sean… "…these broad-minded bloggers and company heads have distinguished themselves by trying to understand how ideas spread, online and offline, through a range of different strategies and tactics. In my opinion, they are much closer to the purpose and benefits of web 2.0, co-creation, social networks and other web, cultural and social phenomenon." I...

Geoffrey Moore presented at Austin Texchange a couple weeks ago. It was a great event. A lot of buzz from 300 entrepreneurs and executives in attendance. His topic was “Provocative Selling: How to Break and Enter Markets…Even in a Downturn”. The biggest takeaway for me was that ‘leads’ don’t work when selling something new in a downturn. You have to have the warm introduction and participation from executives, and create a sense that something is missing in the...

I read Jacob Nielsen‘s AlertBox today titled "How Little Do Users Read?". He showed an interesting study and analysis of time spent on page vs. that showed users spend only 4.4 seconds on a page for each additional 100 words added to the page. If we assume people can read at 200 WPM, the big finding is that for every 100 words you add to a page, you can assume that customers will read 18% of it. Choose words well, be concise…and I better stop writing to make the point! Or use...

A few weeks ago I was on an Austin Technology Council panel for the topic of Guerilla Marketing (YouTube Videos here). I’ve always loved Guerrilla marketing, and wrote a book on Guerrilla and Word of Mouth Marketing in 1997 with foreword from Jay Conrad Levinson, the "father" of Guerilla Marketing. I also have this unpublished book of 193 Clever marketing ideas … I’m not going to do anything with it, so I posted it to Scribd for people to read for free. I  made a few notes...