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Is Your Marketing Head in the Sand?

Is Your Marketing Head in the Sand?

It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO is asking to cut any marketing that can not be proven to be accretive to current ROI figures. That’s all understandable, but now is not the time to bury your head in the sand, for your career or for your business. Three reasons why: Assume...
Filed in: Marketing
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Social Marketing Operations Software Ideas — The SMO “Wish List”

Social Marketing Operations Software Ideas — The SMO “Wish List”

Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies.  Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company.  People have objectives, goals and processes to follow. They have daily activities that they...
Filed in: Marketing
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Tagclouds may be ‘out’, but this is kinda cool…

Tagclouds may be ‘out’, but this is kinda cool…

Last year (that's a year ago) tag clouds were coined the "mullet of the Web"…so I don't know what that makes them this year. But I ran across Wordle (which I've seen before) and it creates some really interesting layouts of tagclouds to summarize a blog or RSS feed. Here is the summary of my blog (though I don't think it's capturing all the history of my blog).
Filed in: Marketing
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Follow me on Twitter: @samdecker

Follow me on Twitter: @samdecker

I've had a couple twitter accounts for a while, but I've been more busy with two blogs, facebook, and LinkedIn. Ironically (because I'm the one who got him started with computers in the 80's!) I've been inspired by my father (@BertDecker) to give Twitter another go. Plus I've been able to synch my Twitter updates with Facebook updates with TwitterSync. Note I'm no longer going to use @deckermarketing. So follow me @SamDecker (posts on marketing, WOM, eBusiness) And...
Filed in: Marketing
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8 Tips for Selling Social Marketing to CFOs

8 Tips for Selling Social Marketing to CFOs

Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn’t get easier. As someone who’s focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking more about the question of what marketers need to sell CFOs on the social marketing opportunity. Ultimately everything comes down to the bottom line – drive revenue, margin or costs down – but every marketing...
Filed in: Marketing
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Three Reasons Why Contribution > Community

Three Reasons Why Contribution > Community

I hear the word "community" from many marketing managers these days. I hear it so often it would seem every business should strive to have a community. As if community is becoming a common business objective or goal. While the concept of community — and assumed relationship to WOM and customer loyalty — is attractive, the realized business impact of community is a far reach for most companies. I launched a community of baby boomers back in '97. Chat and forums made Thirdage.com...
Filed in: Marketing
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6 Best Practices for Agencies

6 Best Practices for Agencies

A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!… I’ve worked with about 10 or more agencies, plus many technology suppliers, and there’s a lot to improve. Let me start a few ideas that come to mind: 1)    Pitches are not grounded enough in the client’s business objectives, strategy or measurements. Nor are they tailored to the ‘style’...
Filed in: Marketing
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A Free Web 2.0 Tool For Every Need

A Free Web 2.0 Tool For Every Need

I was thinking of pulling together some of my favorite Web 2.0 sites and tools that could be used to run and market your business. Well, I can’t get much more comprehensive than this…259 pages of Web 2.0 sites. The cover says these are social networking sites, but the list is much more broad than that. Just do a search for ‘invoice’ and you’ll find 30 sites, or ‘chat’ (167 results). I’m becoming more and more convinced you could run an entire company...
Filed in: Marketing
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81 One-Liner Marketing Ideas

81 One-Liner Marketing Ideas

Oh, I have another one for you. This is a quick scan if you’re a startup, boostrapper, small business, or a college student business…which is what I was when I wrote and used many of these ideas! These one liners may just be useful to throw around in your head and see if something better comes out. 81 One Line Marketing Ideas – Upload a doc Read this doc on Scribd: 81 One Line Marketing Ideas
Filed in: Marketing
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193 Creative Marketing Ideas

193 Creative Marketing Ideas

A few weeks ago I added a small link in one of my posts to my unpublished beginning of a book of 193 Clever Marketing Ideas. John Moore linked to it and it got some interest, so I thought I’d give a more formal promotion here. Plus I want to see how Scribd works in my blog! BTW, Scribd and Slideshare are very cool! 193 Creative Marketing Ideas – Upload a doc Read this doc on Scribd: 193 Creative Marketing Ideas
Filed in: Marketing
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