73% of CEOs Think Marketers Are Not Effectiveness-focused
Posted by Sam Decker on June 19, 2011
I just read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are:
They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, EBIT or even market valuation (77%)
They focus too much on the latest marketing trends such as social media, because they believe they represent the...
Filed in: Marketing
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