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I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve Joined the Board of Monetate: Testing, Targeting and Personalization

I’ve been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative with the analytical. In the case of my Dell career (managing Dell.com) it was heavily analytical. That’s what I love about online direct marketing, you can justify investment and grow a business through learning what works and what doesn’t. Here’s the problem though. The cycle of learning what works, of failing fast, of cycling through tests...
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Announcing my departure from Bazaarvoice…and search for my CMO successor!

Announcing my departure from Bazaarvoice…and search for my CMO successor!

This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.”  After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable departure from the company in order to pursue my next challenge and opportunity. (I announced this to our company last week at our quarterly all hands.) This is not your typical resignation. You could call this a ‘planned’ or ‘friendly’ departure. During this time I plan...
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And They’re Off! Austin Entrepreneurs begin Capital Factory 2010

And They’re Off! Austin Entrepreneurs begin Capital Factory 2010

We started second annual Capital Factory program which I co-founded with Joshua Baer and Bryan Menell last year. I'm excited about this year's companies, some are further along than others, but I'm most impressed with the entrepreneurs themselves.  Here are the companies: Hurricane Party (Austin, TX) – a location-based social networking application that helps users create, manage and discover events that are relevant to them. Simpz (Boston, MA) – helps event organizers...
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It’s been one year since my last blog post…

It’s been one year since my last blog post…

 Today marks exactly one year from my last post on Deckermarketing. I started blogging in September 2003, and have written many posts on eBusiness, marketing, leadership and life…until May 4, 2009. After that day, I didn’t write another blog post until now.  This wasn’t by design. Things just "slipped away". One month turned into two months, and that turned into a year. This must happen to others, right? Even John Porcaro – an exec previously at Microsoft...
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I realized how big we’ve gotten at our Bazaarvoice holiday party.

I realized how big we’ve gotten at our Bazaarvoice holiday party.

  Posted via email from samdecker's posterous
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How an 8-Year Old Became Co-CMO

How an 8-Year Old Became Co-CMO

I have to share this story…it’s about how my son got offered the job of Co-CMO for Bazaarvoice. Last week we had kids-at-work day. I brought in my 8-year-old son Kyle and 11-year-old daughter Haley in for half a day to experience my work. They were very excited, however, I had a number of meetings and conference calls. During these meetings my daughter colored, read, and ate ice cream. My son, on the other hand, walked the halls and started offering advice to our employees. Soon, our Partnerships...
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How to LIVE RICH

How to LIVE RICH

A good friend and ex-Dell colleague passed away on Friday, April 25, 2008, after a courageous and inspiring battle with brain cancer. I want to celebrate and share the piece of his life I knew, and the words of wisdom he left for all of us.  Two months after I joined Dell in March 1999, a curly-haired Harvard grad moved into the cube next door. Over the next seven years Rich and I worked together to help build Dell’s consumer eBusiness to a $3.5B business, and then on Dell’s CRM and segmentation...
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My 1997 Home Page & Resume…still alive!

My 1997 Home Page & Resume…still alive!

Maybe with the new baby I’m in a nostalgic mood to share this with you… I was going through some old files on my computer tonight and found a local version of my personal home page I built in 1995 and abandoned in 1997. I clicked on one of the links and it went live! It’s still at http://users.aol.com/samdecker. I have no idea why this is still live…I lost my free "SamDecker" AOL account in 2000. My home page simply featured my online resume and list of links live,...
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Announcing Jack Tyler Decker

Announcing Jack Tyler Decker

FOR IMMEDIATE RELEASE   MANAGEMENT SHAKEUP AT DECKER HOUSEHOLD Jack Tyler Decker Appointed New CEO AUSTIN, TX (MARCH 6, 2008) — The Decker Household announced today the arrival of its new CEO, Jack Tyler Decker. A 9-month veteran of fast-growth environments, Jack took control of the family startup on Thursday, March 6 at 5:42PM CT. In a management shakeup, the 21 inch, 8 lb. 11 oz tycoon appointed Shannon Decker to report directly to him as President of The Household. Shannon’s...
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It’s Been a While. A Few Updates…

It’s Been a While. A Few Updates…

Wow…am I overdue for writing on my blog or what!?. It’s been busy since the last post. Lots of traveling, tradeshows, etc. We raised $8.8M at Bazaarvoice, after becoming a profitable company several months ago and launching in the UK. We launched several new capabilities and have been hiring (interviewing) like crazy. Some other things keep me busy such as leading Austin Texchange, the Board of WOMMA, contributing magazine columns, and being an advisor to a few companies. My first blog...
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