Archive : eBusiness

RSS feed
The Best Tweets of Shop.org Summit 2010

The Best Tweets of Shop.org Summit 2010

I used Keepstream.com to curate the ‘meatiest’ tweets from Shop.org Summit 2010, which just ended today. It was another great show. Over 3,000 attendees! Social, mobile, and local are still hot themes as they were last year…because few retailers have figured them out. I led a couple roundtables on social commerce and social media ROI. However, other discussions around the show suggest there’s a lot of money to be made getting the basics right…email, SEO, SEM, content,...
Filed in: eBusiness
1
VP of Marketing Responsible for Shipping & Logistics?

VP of Marketing Responsible for Shipping & Logistics?

Harry Joiner, a marketing recruiter and good friend, asked me to comment on his blog regarding what a VP of eCommerce or VP Marketing candidate should be asked or should answer regarding shipping & delivery logistics. Here’s what I said…   As you know, I believe word of mouth is the most powerful form of marketing and sustainable growth. So, a VP of marketing candidate needs to have an appreciation for the overall customer experience. Shipping logistics are a huge part of that...
Filed in: eBusiness
6
Future of Online Retailing — Four Predictions

Future of Online Retailing — Four Predictions

Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision.  MarketingSherpa reports that 84% of consumers prefer the opinion of other consumers vs. experts.  Hundreds of retailers including WalMart, Best Buy, HP, and the Home Depot have followed Amazon’s lead by allowing their consumers to review products in the online channel.  Consumers demand social commerce solutions and retailers are driving measurable results. As...
Filed in: eBusiness
3
Analysis of Google’s Open Social (picture)

Analysis of Google’s Open Social (picture)

There’s a little bit more room still left at the top…
Filed in: eBusiness
0
Three Answers from the Web 2.0 Summit

Three Answers from the Web 2.0 Summit

I couldn’t make the Web 2.0 Summit a couple weeks ago, but my colleague Jay Hallberg (Co-founder and VP of Marketing for Spiceworks) was there and answered my top three questions: If I were a brand company…. top three things… that would help my business: 1) Web 2.0 is moving into ‘adulthood’ and changing industries.  There was a general feeling that web 2.0 has grown up.  In fact, the Red Herring had a great piece on this:  "Is Web 2.0 Growing Up?". ...
Filed in: eBusiness
3
Tips for CIO / CMO Relationships

Tips for CIO / CMO Relationships

Forrester just published an in depth research paper titled "Partnering for Success: The CIO – CMO Relationship" They interviewed me months ago for this paper based on my experience working with IT in startups and Dell. Bottom line: the most important aspect to good relationships is open and frequent communication. Here was the sidebar on my answers to these questions:How can CMOs and CIOs build a more effective partnership? In my experience, there are four key principles for a culture...
Filed in: eBusiness
1
Online Checkout Fun…as close as you can get

Online Checkout Fun…as close as you can get

What’s the most painful point of a prospects purchase process for an online retailer? Checkout. Most cart/checkouts get over 60-70% abandonment. If you’re a retailer it’s painful because you were so close to closing the customer….you almost had them! What happened?! What happens is that introspective questions nibble away at the toggle in a customers’ mind that makes them click “Checkout” or “Submit Order”… Do I really need this? Can I find it cheaper elsewhere? Will...
Filed in: eBusiness
4
A Reflective 3×3 on Dell’s One2One Blog

A Reflective 3×3 on Dell’s One2One Blog

A few readers have asked I comment on Dell’s new One2One blog. My opinion reflects my personal journey on blogging… I started a personal marketing blog in September 2003, inspired by John Porcaro from Microsoft (Note: I left Dell in January of this year). I didn’t tell anyone at Dell because there was no reason to — it wasn’t about Dell. But I didn’t expect it to take over two years for anyone inside of Dell to find it (and it was Developers who first found it,...
Filed in: eBusiness
7
Example of a Blog Redesign

Example of a Blog Redesign

We just relaunched our new Bazaarblog. I wouldn’t normally post Bazaarvoice-related topics here, but you may find this useful and interesting as you think about your blog features and design. I solicited the help of ContentRobot, who responded to my Craigslist request for blog help. Thank you CraigsList! They were great. Fast, professional, capable, knowledgeable. And unlike many, many designers and developers I’ve worked with in my career…they got it almost entirely right the first...
Filed in: eBusiness
15
Bazaarvoice launches

Bazaarvoice launches

After many months of being in stealth mode, and working with great clients such as CompUSA, Golfsmith and PETCO, the Bazaarvoice solution is now announced to the public. You will see the following press release go across the wires Monday morning… ————- For more information contact:Emily Brady or Anna Jarrard650.692.6107 or 510.521.4830emily@bradypr.com or anna@bradypr.com FOR IMMEDIATE RELEASE Bazaarvoice Introduces New Customer Ratings & Reviews Solution for Businesses...
Filed in: eBusiness
0
© 2010 Decker Marketing. All rights reserved.
Proudly designed by Theme Junkie.