Archive by Author

Dropbox User Interface Review — Getting it Right

Dropbox User Interface Review — Getting it Right

It’s surprising how many web apps are out there that set out to accomplish growth and mistake activity for sustained progress. Perhaps they get some press but then lack traction. Why? Because they don’t get the ‘how’ right. It’s a lot like producing a movie. You can get a great actor and pull off a movie, and there are thousands of B to D grade movies out there. Or, you can get a great actor with a fascinating story, smart script, talented director and sophisticated...
Filed in: Marketing
2
Guy Kawasaki Tweets…Curated by Keepstream

Guy Kawasaki Tweets…Curated by Keepstream

This is a summary of some of Guy Kawasaki’s recent tweets that I like…but I’m really doing this to show off Keepstream’s new application, which will be featured at Capital Factory Demo Day on Wednesday (disclosure: I’m a co-founder in CF and therefore an investor in Keepstream). They are announcing a 48-hour free signup on Wednesday (9/8), but I have an inside scoop…you can sign up right now and still get in on the free signup. Sam Decker Sep 6, 2010 at...
Filed in: Marketing
0
Announcing my departure from Bazaarvoice…and search for my CMO successor!

Announcing my departure from Bazaarvoice…and search for my CMO successor!

This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.”  After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable departure from the company in order to pursue my next challenge and opportunity. (I announced this to our company last week at our quarterly all hands.) This is not your typical resignation. You could call this a ‘planned’ or ‘friendly’ departure. During this time I plan...
Filed in: Life
14
The Paradoxes of Servant Leadership

The Paradoxes of Servant Leadership

I love this poem, which describes the paradoxes of being a “Servant-Leader”. Strong enough to be weak Successful enough to fail Busy enough to make time Wise enough to say “I don’t know” Serious enough to laugh Rich enough to be poor Right enough to say “I’m wrong” Compassionate enough to discipline Mature enough to be childlike Important enough to be last Planned enough to be spontaneous Controlled enough to be flexible Free enough to endure captivity Knowledgeable...
Filed in: Leadership
1
Do You Have Trapped Thinking?

Do You Have Trapped Thinking?

 Since I left Dell, I’ve had conversations with several friends who were looking to take  their careers outside of Dell. They asked how I did it nearly 5 years ago. I told them I spent 2 years networking and evaluating ideas outside of Dell.  That’s not to say I didn’t perform during that time…in fact I ran a marketing department and helped grow a $1B business by 50%. However, just by ‘getting out’ I met great people and evaluated several opportunities. At first it...
Filed in: Leadership
1
And They’re Off! Austin Entrepreneurs begin Capital Factory 2010

And They’re Off! Austin Entrepreneurs begin Capital Factory 2010

We started second annual Capital Factory program which I co-founded with Joshua Baer and Bryan Menell last year. I'm excited about this year's companies, some are further along than others, but I'm most impressed with the entrepreneurs themselves.  Here are the companies: Hurricane Party (Austin, TX) – a location-based social networking application that helps users create, manage and discover events that are relevant to them. Simpz (Boston, MA) – helps event organizers...
Filed in: Life
1
Speaking on Customer Centricity with Land of Nod

Speaking on Customer Centricity with Land of Nod

How The Land of Nod Uses Fan Feedback to Build Trust — presented by Sam Decker & Michelle Kohanzo from GasPedal on Vimeo.
Filed in: Uncategorized
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It’s been one year since my last blog post…

It’s been one year since my last blog post…

 Today marks exactly one year from my last post on Deckermarketing. I started blogging in September 2003, and have written many posts on eBusiness, marketing, leadership and life…until May 4, 2009. After that day, I didn’t write another blog post until now.  This wasn’t by design. Things just "slipped away". One month turned into two months, and that turned into a year. This must happen to others, right? Even John Porcaro – an exec previously at Microsoft...
Filed in: Life
3
Let Their Content Free!

Let Their Content Free!

Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a mockumentary music video, "More Than Words". This year, I did another music video parody to George Michael's "Freedom! '90" to communicate the idea to our clients that their customers...
Filed in: Marketing
11
Capital Factory Invests in Five Startups for 2009 Fund

Capital Factory Invests in Five Startups for 2009 Fund

As a co-founder and one of 20 mentors for Capital Factory, I'm proud and excited to get started our first year with 5 startups! Here's the release that we just put across the wire today! The program starts with these entrepreneurs May 22 going through August. And you can follow all 5 startups on Twitter!@CubitPlanning@FamiGoGames@Homstie @Hourville@PetzMD Capital Factory Invests in Five Startups for 2009 FundAlso Recognizes 5 Additional Finalists Austin, TX (PRWEB) April 22, 2009 —...
Filed in: Leadership
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