Sam’s marketing, sales and product experience spans 18 years in B2C & B2B, for startups and Fortune 50 companies.
For the first half of Sam’s career he led marketing, sales and business development for several early-stage startups in CA in the businesses of direct mail catalog, marketing consulting, online community, and web-based telecommunications.
Sam joined Dell in 1999 and managed Dell’s consumer web site, responsible for operations, content, design, analytics, and P&L management. He led the ebusiness product and IT portfolio for Dell.com online commerce and support. Sam led Dell through three redesigns and helped develop Dell’s global online strategy and best practices. Despite sales decline in the PC industry, online conversion doubled every year, and Sam helped grow Dell’s online revenue to over 50% of total revenues and made Dell.com the largest consumer ecommerce site (in revenue) at over $3.5 billion.
Sam also launched Dell’s Consumer CRM & segmentation group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, hispanic marketing, three-year plan, and launching Dell’s customer-centricity strategy and change leadership program.
Sam is a certified Six Sigma Green Belt, and author of two books: “301 Do-it-Yourself Marketing Ideas” and “How to Market With Computer User Groups”. Sam is a frequent contributor to magazines and presents on eBusiness, installed based marketing, change leadership, web analytics, and Six Sigma.
Sam was founding CMO for Bazaarvoice Inc., recognized as an AlwaysOn 250 company, “ClickZ Marketing Innovation of the Year” twice, and Austin’s “Best Place to Work” twice. In 5 years Bazaarvoice employs 650 people in 8 countries serving 1,000 leading brands through social commerce SaaS technology and services.
Today Sam is angel investor, board member, and CEO and co-founder of Mass Relevance, the leader in enterprise social curation.