Attention Austin Entrepreneurs: Geoffrey Moore Speaking June 18!

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Geoffrey Moore is the best selling author of Crossing the Chasm and
Inside the Tornado. He will  be in Austin on June 18th speaking
to Texchange on the topic of “Provocation-Based Selling: How to Break-and-Enter
Established Markets….Even in a Downturn.”
This is the first time he has spoken
publicly in Austin.

Texchange meetings are normally for members only, however this event is open
to the public. This event will surely sell out, and this blog posting (along with Austin Startup) is one of
the first mentions of this event outside of Texchange.  Geoffrey Moore is
one of the top speakers in the nation, and it’s pretty rare to get an A-list
speaker in Austin. Take advantage of this rare opportunity, and sign up now
before the event is sold out. [Update: already 1/3 sold out as of 5/12.]

When: June 18th, 6:30pm
Where: Austin Country Club
Cost: $60 for non-members

Register Here: http://tinyurl.com/4tch6c

Selling disruptive innovations requires a special approach as markets are
self-organized to privileged incumbents and exclude challengers. The key is to
win over the ever-elusive executive sponsor. Drawing on six years of experience
as a venture partner at Mohr Davidow Ventures, Moore explains how start-ups
have learned to get past the gatekeepers and capture the attention and support
of line-of-business executives.

Geoffrey Moore
Geoffrey Moore is a co-founder and managing director at TCG Advisors and
founder of The Chasm Group. He is the author of Crossing the Chasm, Inside the
Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), and
most recently Living on the Fault Line, each of which deals with a set of
management or investor challenges posed by fast-changing, technology-enabled
markets. He is a frequent contributor to business periodicals and a speaker at
industry conferences. Geoffrey is a venture partner at Mohr Davidow Ventures,
providing strategy advice and consulting services across MDV’s entire portfolio
of early-stage investments.

p.s. and disclosure: I am President of Texchange, and this is my last event of the year!

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