How to Harness Word of Mouth (Article from

When I got back from London I got a call from Neil Davey from, who interviewed me for this article…

Quoted from

Everybody’s talking: how to harness word of mouth marketing – 14 Jun 2007

By Neil Davey, editor

Word of mouth marketing and customer advocacy have got a lot of people talking in recent years. Studies by the likes of the London School of Economics have found that word of mouth advocacy is a statistically significant predictor of annual sales growth. And this has generated no little excitement in marketing departments around the globe. Nurturing and harnessing this powerful medium has therefore become a growing imperative. As a board member of the Word of Mouth Marketing Association, and VP of word of mouth marketing firm, few are more aware of the surge in interest in this field than Sam Decker.


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