116 Subtitle Ideas for Guy’s New Book


Guy Kawasaki invited his readers to submit book ideas for his next book. There are over 125 of them now.

There were some good and bad book titles listed here…but more useful were the subtitles submitted, as they describes the problem statement or solution for the book (see below). Participants (many who are entrepreneurs) provide insight into their chosen topic of interest,  albeit through the lens of what they know Guy for (his previous books and blog).

In summary, these are the most common themes I saw through the subtitles: 

  • Is this business a good idea?
  • The future (will it be a good idea) (i.e. What is Web 5.0?)
  • How to get inspiration to get started (i.e. inspirational tales and advice to start a company)
  • Practical entrepreneurial tips — raising money, spending money, finding partner, hiring engineering, etc.
  • How to create demand in this new market of supply
  • Globalization
  • The life lessons of Guy

What else did you find interesting from this list?

  1. A roadmap for bootstrapping entrepreneurs who want to change the world – but don’t know where to begin.
  2. How a Start Up can take on the Giants
  3. How To Meet Your Genius Co-Founder
  4. Or: How to find the right representative for your business, if people like (to buy into) your products and ideas, though don’t consider you as a person to be very smart when they meet you. 😉
  5. Methods for engaging community to find great ideas
  6. How to realize your new venture is in trouble or just going through growing pains.
  7. How to heal a sick venture and how to know when to pull the plug.
  8. 10 case studies commented on by 10 venture capitalists
  9. Once a venture starts, how does the individual "man" make a successufl management team?
  10. Elaborates on the rules & Techniques and approaches to build a dream start-up team. You can’t do it alone! Learn from other disasters in start-up teams! Examples on How bad ideas at the start evolved into great ones by the team and how great ideas were poorly executed by a start-up team for a complete screw-up.
  11. Answers the "what now?" question after you’ve mastered the Art of the Start.
  12. Interviews the SAME people from Hindsights and asks them what they think is going to happen in business and technology over the next decade.
  13. How to change the world with nothing but the balls to do it
  14. Many business people take different tortuous paths to try to find significance. This new book provides accounts of people that actually found it in a meaningful way. …As told to Guy Kawasaki
  15. [This book would be about Guy Kawasaki’s experience in being a VC; his most extreme stories, both good, bad, and even worse.]
  16. Ever wonder what it takes to…
  17. How microfinancing is changing Bangladesh’s rural population and what role can it play in small business development
  18. What’s a better model: having just the engineering in India while keeping a silicon valley office for sales/marketing/top management or keep everything in India ?
  19. Evangelizing 2.0 in the Marketing 2.0 – Web 2.0 – Product Management 2.0………World 2.0.
  20. 31.5 business lessons learned
  21. How to make a living in the new virtual economy where all information is free.
  22. The pros and cons to funding your new business by this method.
  23. Your contacts are everything.
  24. Do you have a great idea that will change the world? The knowledge, skills, and drive to implement it? But are totally lacking in networking skills?
  25. The Arts of Traction and Resilience
  26. Navigation the wild wild world of Venture Capital. The entrepreneur’s point of view.
  27. The Ultimate Entrepreneurial Guide to building a successful venture.
  28. A guide to harnessing the burning desire to solve problems when skill (knowledge) meets passion (wisdom). Explain the differences between simple knowledge and passionate wisdom. What works, and what doesn’t. Alternative title: From Knowledge To Wisdom and Back.
  29. In a World awash in capital your better off proving the concept first.
  30. How to use Web 2.0 to change the World
  31. A peek inside the mind of Guy Kawasaki, the epitome of an entrepreneur.
  32. An explanation for beginners of how to raise venture capital.
  33. Collection of selected entries from Kawasaki’s blog
  34. What I learned from the ventures I funded
  35. How to follow the hundred flowers approach without losing focus. Possibilities vs Usability (could kill our start-up, so please Guy, hurry!!)
  36. A guide for the twenty-year olds to find a few soulmates, start something and make meaning.
  37. How to start a company that appeals to your audience (your being the reader, not anyone here, necessarily)
  38. It’s no longer enough to create a startup that allows more people to tag, sort, comment upon, or remix the curiously low-quality artifacts of the early digital age. The challenge for those engineering startups or products for the world behind the screen is a cultural and sociological one: How to we use the power of the network to address the biggest challenges we’re facing in the 21st century? If your big idea helps people navel-gaze more contemplatively but doesn’t do anything to reduce the meltdown of the Greenland ice shelf, you’re not thinking big enough. In this book, "How To Change the World" blogger Guy Kawasaki gives you ten strategies for doing just that, using the power of the venture capital "change engine" in the process…
  39. Often we come across individuals with excellent ideas. But they just remain "ideas" and never come to fruition. This book leads you all the way from idea to execution through the art of teaming.
  40. Guy Kawasaki explains how enterprises must go beyond success to significance in order to be competitive in our love starved world. Delivering goods and services is no longer good enough, they must be delivered with love, by loving people.
  41. Practical Guy shows you sample pitches, term sheets, business plans and much more that you can put into practice with detailed explanations and plenty of useful real-life insider tips from the "Golden" Guy Kawasaki.
  42. Open Source based Business Models that work. How to start a business as a product or service provider, pick a business model, find those customers and make money.
  43. Blazing down the door to web 8.4.
  44. Everything an entrepreneur (or investor) should know about terms before they receive (provide) their first term sheet. Covers what typical terms look like at each stage of investment, how they can differ, and why each term is important to entrepreneurs and investors. Explains when to negotiate, when to walk away from a deal, and when to accept. (Guy is one of the few authors that could make this an interesting topic.)
  45. The art of bootstrapping in detail. Learn how to allocate your limited budget. What matters and what doesn’t.
  46. How to create a business in the real world that can survive current fads (like web 2.0). People in the real world – average members of the public who work hard and spend their money – don’t really care if something’s Web 2.0, still in ‘beta’, or has a cute and colourful logo. They care about good products, good service and value for money. I’d like to see a book that injects some reality and sanity into business building and gives good business advice, tips and guidance on making a business survive in the real world. But written with Guys straight forward, no-nonsense approach and sense of humour!
  47. A detailed look at the presentation, business plan, and corporate makeup of 3 ‘winners’ (successfully funded companies) and ‘losers’ (people who were unable to get funding).
  48. A practical guide to bootstrapping, funding, launching, and exiting a business outside of Silicon Valley (the "long tail" here applies to the fact that while most venture money – especially early stage – is centered in California, there is a very incredibly long tail of efforts going on in other states.) These geographies often lack the infrastructure, capital, and maturity to fully support budding entrepreneurs.
  49. We take a close look at many examples of opportunities that were exploited to create some of recent history’s best companies. The trends that shaped the environment for these companies and the skills and approaches used by the entrepreneurs who exploited them.
  50. A look at several technologies that are supposedly "hot" right now, but lack a business model. Show why they aren’t necessarily all that new. Then suggest business models that might actually work with them. Mark Cuban’s pet "Yourminis.com" would be a fantastic example.
  51. Another look at the art of the start explaining the necessary human factors and business principles to techies. Ideally this would be generalised so that it didn’t only cover the Silicon Valley VC experience, but dealt with the issues in a much wider perspective. There are undoubtedly many tech types who come up with great ideas but lack the background in the essential "Arts" of business, finance, law, human networking to get their idea beyond being a concept in their own mind or a working prototype. Provide a guide, with examples, to show a technically oriented person the skills and characteristics necessary to commercialise an idea. I don’t see theis as a "how-to" book so much as a "this is the big picture", the whole landscape that you need to be aware of beyond just the technical issues.
  52. Similar to the Freakonomics newspaper column -> book, take the most interesting posts from your blog and edit them into a book. Sharing the same title, the book will drive traffic to your blog, and the blog will drive sales of your book, helping you monetize the content of the blog.
  53. Guys new book about the next leap in business.
  54. I would be nice for you to take all the stuff since Art of Start (the interview, the videos) and compile it into a new book. Maybe cover more than just Web 2.0 etc, talk about what you would like to see today’s entrepreneurs do differently.
  55. You have an idea, but perhaps not the technical skills to implement it. How do you take an idea, implement it, and create a successful business. Can this approach be generalized?
  56. Raising money is marketing. The fastest way to get money form the venture community is to demonstrate that you don’t really need it. "You just want it too scale more quickly than you would otherwise"
  57. Get your gears started and create a healthy startup.
  58. How little guys use technology to become more flexible and customer responsive than the large corporations.
  59. Things you’ll know the 2nd time, that you wish you’d known going into things the 1st time. From mortgages to interviewing to pitching your idea to applying for venture capital.
  60. How internet start-ups are are building viable business models for their ideas that go beyond monitizing through advertising. Include the notion that there are services that people are willing to pay for because they are advertising free. How an advertiser should take this as a sign that more innovation, creativity needs to happen in order to drive quality traffic without the classic, in-your-face approach.
  61. Choosing office space, buying desks, buying chairs, buying equipment, hiring, and firing. The most successful entrepreneurs complete these seemingly mundane or irritating tasks with a philosophy that informs everything else they do. MBA not required.
  62. Making the switch from overpaid and underworked corporate drone to no pay and overworked Entrepreneur is not for everyone. How can you assess if Entrepreneurship is for you? And more importantly, if it is for you…what radical change [in your thinking, behavior, etc.] do you need to make this switch?
  63. About how to create and gather a group from the intelligence that you know, and how to use it to make the best start up in this decade.
  64. Some of the fallacies of the theory of the Wisdom of Crowds.
  65. Join big business without losing your personality
  66. A guide for garage CEOs on how to grow a successful business out of something you have enjoyed doing for ages
  67. How everything in entrepreneurship thought to be easy proved to be damn hard, planified and unrewarding
  68. Beyond the startup; focuses on the transition from startup to fledgling, running, company with sales, people and growth/adaptation issues. What happens next? What to expect? Best practices and pitfalls.
  69. How to make millions on other peoples trash by selling your 18-month startup to companies without a financial controller
  70. How to capitalize your blood, sweat and tears after "The Art of the Start" made you an entrepreneur
  71. Your parents might hate you for dropping out of Harvard, but it can make you the richest man on earth
  72. Reffering to the "new way" of doing business – the customer/user/consumer is nr.1 focus! Topics include: the long tail, consumer generated media, word-of-mouth, evanglism. The business is build upon the consumers, the consumers monetize, market and grow your business in an network-effect kind of way. Guy’s approach to business2.0
  73. How to catch the BUBBLE WEB 2.0
  74. How learning to share ideas with a community can actually make your idea better and increase your influence! How sometimes protecting an idea will keep it left in the Garage. Sharing, influence and the wisdom of the crowd….
  75. Dorothy Leonard (William Abernathy Professor of Business Administration Emerita at Harvard Business School) has reminded us that "the deep smarts of our organizations are walking out the door", especially as the baby-boomers retire. She points to shadowing and joint-problem solving as two best practices for transferring or recreating tacit knowledge inside an organization. Sustaining a viable population of "experts" who can mentor newer employees may become increasingly difficult as job-hopping becomes even more prevalent due to a failure by business to build loyalty (or even active, if sometimes inadvertent or unintended, efforts to destroy it) within any given organization.
  76. Unpacking what it means to create a corporate culture where individuals can flourish (a.k.a.blossom), versus creating a company that establishes meaningless corporate value statements.
  77. Guy Kawasaki has been there, done that. He knows start-ups, and he knows all aobut finding financing for start-ups.
  78. Entrepreneurs’ martial code of funding
  79. Entrepreneurship strategies for Web 3.0 and beyond
  80. How to tell your husband he needs to stop talking in jargon speak and take out the garbage
  81. Before you seed your wildflower plot… Due diligence should include intellectual property checks. Knowing what’s patented in your space is valuable info (not necessarily a deal killer).
  82. Track the Web 2.0 IPO stories in China.
  83. examine the ways that excess layers and process resemble a virus, and how a start up can learn to grow while avoiding them.
  84. Everyone understands the movie business, and it provides a good model to think about startups.. 1. you need a deal maker to bring together the money, direction, talent, marketing and distro. 2. your budget depends on your stars at one of the levels. 3. sometimes you gotta make a pilot. 4. teams should be temporary, 5. you shouldnt have to work with losers a second time (or first if you can avoid it)
  85. How Many Hands on the Strap Does it Take to Pull Up the Boot?
  86. West Coast power is different from East Coast power. And surviving and thriving in today’s workplace takes a whole different set of skills. It’s not your daddy’s hierarchy anymore.
  87. Becoming fluid, fascinating and relevant in the face of new media and social change.
  88. It’s easy for CEOs and Gurus tell you to follow your dreams and passions when they are resting on millions and protected by a golden parachute, but how can you follow your dreams and passions when you aren’t in a position to throw caution to the wind – fresh out of college with student loans to pay off or 40 and married with kids and a mortgage?
  89. How to use your competitors’ inertia agaist them
  90. Sometimes to make it to the top, you can’t take the direct approach and need to find a "side door" instead.
  91. Creating Need in a Land of Plenty
  92. When killing weeds (your staff) kills your dream and how to harvest the most from VC and your staff
  93. The new intellectual fertilizer to feed your thinking and harvest VC monies.
  94. Letting the yellow VC flowers (and capital) help you take over your market.
  95. A dose of cold water into the face of the enthusiatic next generation to help them realize what hard work it takes to create lasting value. Talk about what others do not talk about, the layoffs, the applying for your 30th credit card, etc. Keep it from being a sob story but show how hard the current successes had to work. (Top ten reasons to mortage your house to make payroll, etc.)
  96. A look at what makes addictive technology addictive and how to create the belief that next time will be as good as the first time.
  97. How unstructured data can be structured to create a wealth of content on the web.
  98. Cultivating qi for a stronger, healthier business.
  99. Post Bubble … Market rebirth … The new millennium … Web 2.0 … Since the writing of Guy Kawasaki’s ground-breaking book The Art of the Start, the world of entrepreneurship, innovation and VC backed startups has changed dramatically. Don’t miss the next wave.
  100. I know that I’m being stupid while asking this question. You might have a book with one answer to this "F**k your job and get started". But, you know many like me won’t prefer that way since we need constant income to flow to meet our basic expenses.
  101. Sales are non existent but all my mates say the idea rocks! How do I really know if I am flogging a dead horse?
  102. So you’ve made it !!! your own business is up. Now it’s time for renovation. globalization, new competitors, new markets are threating you ? this is your recipe to go beyond and survive !!!
  103. The next entrepreneurial revolution is in full force. The consciousness of the free market is slowly shifting from infinite consumption to sustainability. Opportunities are emerging for the next wave entrepreneurs in carbon-neutral technologies, renewable energy sources, recycling as manufacturing process and much more. Leaders in the venture capital world (like Vinod Khosla) have shifted their focus to this arena. Green is the way of the future.
  104. Frontline experiences from students starting businesses in college, high school, and grade school
  105. A great business is 90% stolen ideas and 99% perspiration
  106. VC money is great but silly if you never get on the phone and sell someone something
  107. Okay, so you got this world changing idea in your ‘mind’. Now how do you go and sell that software product or service in the ‘market’ in 2007.
  108. I asked myself, "What would I want to learn from GK?". Whereas TAOTS was an overview of starting and running a successful business, it was based on the premise that the core business idea had already been established. I’d like to see this next book take a step backwards and learn GK’s insightful strategies and processes for determining if a business idea is even worthy of starting.
  109. Without a focused strategy a business will fail. Strategies, processes, and case studies for developing a focused mantra that works.
  110. A book to tell people how to start a business from idea conception to arranging capital from various resources and selling to maximize the profits.
  111. What every startup needs to know to thrive in today’s web-paced climate
  112. Practical guidelines for impractical ideas
  113. How the rules that govern the Process of Possibility are found in our everyday lives
  114. The real barriers to starting up from scratch, and why you MUST build a network and get a financial education before opening the doors to the business.
  115. Tracking Changes through the Currency of Community
  116. How to turn an entrepeneur "wanna-be" into a successful human being!

2 Responses

  1. Re: Go help Guy.

    Back in December Guy Kawasaki asked the masses for help in naming his next book. Here are some of the ideas. You’ll find everything from plays off of country songs: Save a Horse, Ride a Kawasaki; to literal interpretations: Knowledge…

  2. Martial Arts Equipment Supplies

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