Corporate Culture and the 800 Pound Gorilla

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My good friend Linda Ford just published a FREE eBook on Corporate Culture: You Can’t Ignore the 800 Pound Gorilla (Making Corporate Culture a Strategic Ally).

This is an incredibly useful and easy to read book. It’s ashame she didn’t publish it to a full book, although I imagine it will morph there and I predict it will be a hit!

The bottom line:

  • The 800 Pound Gorilla that is either helping or hurting your success is your Culture.
  • This mysterious and most critical aspect of your organization can be changed
  • For the Gorilla to change you must apply three principles:
    • Communication
    • Congruence
    • Consistency
  • Like changing personality traits, it’s all about habits!

Many people I know should read this, so I thought I’d share the link here…Plus it’s FREE!

2 Responses

  1. Sam – I would suggest adding one more “C”….”courage”. Good stuff. Would love to see this in a full length book. Craig

  2. Thanks for posting a very useful e-book link on Corporate culture! A minor correction on URL for the book: http://www.fordbusinessconsulting.com/GorillaBook.html
    Right now, it takes me to: http://decker.typepad.com/welcome/2006/07/www.FordBusinessConsulting.com/GorillaBook.html

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