Guy Kawasaki’s Thoughts on Blogging

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I’ve been blogging for over 3 years. My friend Guy Kawasaki passed my traffic count in three months. His blog, Signum sine tinnitu, was recently listed as #2 marketing blog (Decker Marketing was #21, but who’s counting 🙂

In an effort to help him get to #1, and share with you his thoughts on blogs and marketing, I posed the following questions to Guy:


You are an early leader ("father") of customer evangelism, which is accelerated with today’s user generated content and social networking movements. What took you so long to join in, and why do you have a blog now?

For years I’ve considering blogging too arrogant. That is, that a blogger is saying, "People care that I was in Norway today at a conference, and I had a hangover from last night’s dinner part, and this is what I think of innovation and the RIAA."

I have a blog now because some friends just hounded me into it. I still think many blogs are arrogant–perhaps even mine! But I view my blog as a way to help make the world a better place by helping people with issues surrounding entrepreneurship, innovation, evangelism, and fonts.

One year from now,  or a few years from now (take your pick), how do you think your Blog  will have impacted your work, wealth, and life?

My blog will be, if it isn’t already, my primary outward facing broadcast mechanism. People will read my books, hire me to speak, and send me business plans because of their awareness of my blog. In short, it will be the center of my business persona.


What blogs do you  read regularly or admire once in a while?

I hate to admit this, but I hardly ever read other blogs. The only time I do is when a reader of my blog suggests that I read a specific posting. On a day to basis, I never cruise around other blogs looking for stuff. I consider myself an "essayist" blogger.

It’s a new year.  What’s new? Are there any marketing realisms or  paradigm shifts that CMOs and CEOs should focus on in 2006?

Heck if I know. Consider that you’re asking someone who waited for years to start blogging! What does that say about you?


What parallels have  you discovered between your hockey play and business? I’ll suggest one, "If  you can’t beat them, beat them up!"

It’s tempting to apply sports and war analogies to business, but I think it’s overdone. Hockey is a sport that is hard to learn and even harder to master. It takes every synapse of concentration to come close playing decently. I play hockey for the sheer joy of playing–I completely lose myself in it–much as I completely lose myself when I’m speaking.

Thanks Guy. Here’s an overdone analogy of basketball to leadership. 🙂

2 Responses

  1. Ann Handley says:

    Sam: This has to be the all-time best answer to any interviewer question…LOL!
    (to your question: “Are there any marketing realisms or paradigm shifts that CMOs and CEOs should focus on in 2006?”)
    Guy says: “Heck if I know. Consider that you’re asking someone who waited for years to start blogging! What does that say about you?”

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