The Naming and Names of Web 2.0

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I was reading through Michael Arrington’s Tech Crunch, which chronicles the companies of Web 2.0.

Web 2.0….this was another topic with Gary Stein tonight. My contention…Web 2.0 is named because we are at a crossroads of relative economic prosperity and convergence of several technologies that have similar characteristics (connecting, sharing, distributing). I’d bet my Typepad fees that if we were in a downturn, "Web 2.0" would not exist, even if the technology was still here.

My other contention is that naming this period is moot. In fact, I’d rather not have it named, because it infers hype. I’d rather this be a fantastic period of businesses productivity, meeting customer needs, providing high value, with applicable technology. Let’s call this Back to Basics 2.0 (or 1.3) with an advantage of less expensive and more open technology. Our collective needs and solutions happens to parallel our current community-like societal movement.

Nonetheless, if it helps promote our business, then Bazaarvoice is Web 2.0 🙂

Here’s an exercise..I’m going to merge several Web 2.0 names with Fortune 50 names. What stands out to you? Post a comment.

AT&T
Amerisource
Apple
Bank of America
Bazaarvoice
BlockRocker
Boeing
BzzAgent
Chevron
Citigroup
Dell
Dogster
Exxon
FedEx
Fleck
Fock
Ford
IBM
Kaboodle
Netscape
Nuvvo
Pandora
Pluck
Podzinger
Rojo
SBC
Sears
Swicki
Tailrank
Target
Technorati
Teleflip
Truveo
Verizon
Wal-Mart
YubNub
Zazzle

2 Responses

  1. What stands out is that the Web 2.0 firms are all unknown brands, whereas everyone knows the F500 firms therein.
    Call me stupid, but that’s all I see, that and the fact that the ‘Web 2.0’ firms tend to have names that belie the fact that it’s harder and harder to find a good, meaningful URL.
    Good luck in the new gig,
    Chris Zaharias

  2. John Rhodes says:

    AT&T
    Bank of America
    Bazaarvoice
    BzzAgent
    Exxon
    FedEx
    IBM
    Netscape
    SBC
    Technorati
    Wal-Mart

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