5 Questions Before Redesigning any Web Page

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I have a friend who has a small business and recently asked
me for advice on his web site. He wanted to redesign the home page and another
page on his site. Before he moved forward, I asked a few questions.

Consider
the following before moving forward on any redesign…

  1. What is wrong with this page?
  2. What is the goal of the page that will be redesigned?
  3. How will you measure success of this goal? When will it be
    measured?
  4. Describe the types of visitors to this page. Which type is
    most important?
  5. What are the pros/cons of this page vs. a similar page with
    your competition?

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