How to Fill an Unmet Need


I don’t link to articles often, but Dave Pollard has a great post on filling an unmet need, which is rule #1 for any business. This is especially true in our over-consumption yet over-supplied economy.

Dave summarizes the simplistic yet difficult-to-achieve steps to enterprise success:

– They fill an unmet business, social or consumer need.
– The enterprise understood why the need wasn’t already being met, and overcame those obstacles.
– The enterprise has the competencies to effectively create and deliver offerings that fill that need.
– The enterprise has the resources to bring those offerings to the marketplace.

Then he lists several ideas on how to find an unmet needs. Check out his article on filling unmet needs.

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