The Greatest Blogs Are…

4

You’re likely visiting here from Anne Holland’s MarketingSherpa blog award contest. For the few that aren’t, I was nominated for Best Individual Marketing Blog. Thank you Anne!

So I looked at the other blogs on the list. There are some great ones I haven’t seen before. If you give me an excellent rating, thank you. Frankly, I’m honored just to ‘be in the game’… but I know I can do better. Dell is a 110% job and I wish I had more time to write (and edit)…this is just a creative outlet for me. (see Information vs. Action entry)

What I am going to do is highlight my votes for other great blogs nominated in this contest. I’ve added them to my “Great Business Blogs” list on the right (along with others).

Anne highlighted 5 factors of a great blog (below). I totally agree with these.

If I had to sum up in a word what I look for in a great blog….it’s “Real.” That word has a broad, subjective meaning for me, and I can gauge it in about 30 seconds scanning through a blog. To get more specific, it has a lot to do with Anne’s criteria. Here’s my perspective on them…

#1. Personality:
Is there a clear personality?

Do I get to know the author’s perspective and life? Since these are blogs and not books, life content should be integrated with business content. Otherwise, how do I get to know your holistic perspective? How do I sense your integrity and decision architecture? Your tips should be a raw, PERSONAL perspective on areas where you have experience. My blog categories span marketing, management, ebusiness and life. These are the uber-categories I have experience in and think about.

#2. Usefulness:
Is the information either darned useful or very enjoyable to read?

Does the content provide principles, how-tos, and information to help others do something better? Is the content ‘others’ focused? I try to think about how my entry helps solve and problem, AND is memorable (which is necessary to make an impact in an information-overload society). What I write is what I know and believe will work in my experience. I have to believe that you approach it the same way.

I’d also add “Originality”, which may fall under Usefulness and Personality. Is the author is adding original thought and personal perspective? I think it’s ok to link to or repurpose content, because that’s how important ideas get broad acceptance. And, it’s helpful to follow someone you respect to be your ‘trusted editor’ of what’s out there. However, a blog should provide some context or greater principle to other content. And perhaps, their perspective which can be *illustrated* by other content.

#3. Writing style:
Is it a sales pitch badly disguised as a Blog?

#4. Usability & design:
Is the typeface easy to read?

I’ll categorize both of these together…as I judge them quickly in a skim. Scoring goes something like this…Long blocks of text = -1. Too many ideas in one entry = -2. Too many links to commercial interests = -2. Poor color and font choice = -2. Uninteresting headlines = -1. Too much about yourself = -4


#5. Would you revisit?:
Is it useful or engaging enough for you to visit it again someday?

I don’t visit enough blogs to see if they are updated frequently. However, if I come across a blog which several salient or entertaining entries, and I can forecast future quality, I add it to my list. The content should have some personality, humor, graphics, etc. It has to be enjoyable to read, otherwise my altnerative are the 20 books on my shelf that need to be read.

So, there’s my take on blogs. I’ll look back at this entry and try to take my own advice. Thank you for visiting.

More important than voting for me, please email me with 3 things you like about this blog and 3 things I can improve upon (email link on the left).

4 Responses

  1. My Nominations for the MarketingSherpa Blog Awards

    In case you haven’t already checked them out, visit Anne’s MarketingSherpa blog awards survey (or, if you’re coming from there, thanks – there were 320 of you yesterday which was a record day on the site! Anyway, because of my inherent dislike for doin…

  2. My Nominations for the MarketingSherpa Blog Awards

    In case you haven’t already checked them out, visit Anne’s MarketingSherpa blog awards survey (or, if you’re coming from there, thanks – there were 320 of you yesterday which was a record day on the site! Anyway, because of my inherent dislike for doin…

  3. My Nominations for the MarketingSherpa Blog Awards

    In case you haven’t already checked them out, visit Anne’s MarketingSherpa blog awards survey (or, if you’re coming from there, thanks – there were 320 of you yesterday which was a record day on the site! Anyway, because of my inherent dislike for doin…

  4. My Nominations for the MarketingSherpa Blog Awards

    In case you haven’t already checked them out, visit Anne’s MarketingSherpa blog awards survey (or, if you’re coming from there, thanks – there were 320 of you yesterday which was a record day on the site! Anyway, because of my inherent dislike for doin…

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