Information vs. Action


I just read from Seth Godin’s blog there are over 2,000,000 blogs on the Net. There are hundreds of thousands of ezines, thousands of trainings, millions of web sites, and millions of books. I sometimes get discouraged because there’s so much knowledge out there and so little time.

So then I wondered why I write? I’m only adding to this information overload. And as Solomon said, there is no new knowledge under the sun. Marketing principles taught today are simply more sophisticated elaborations of what has been taught for centuries.

I do think blogging is fulfilling, healing, and frankly helps me more than it helps you. After all, this entry is a grain of sand in the beach of your mind…the rest of the sand of all that content mentioned above.

But for me, by writing I am forced to filter through written word the small percentage of knowledge I remember. And in doing so, I remember more. More importantly, I get closer to narrowing to a framework of principles, perspectives, and ideas that I can focus into impactful action — and therefore gain wisdom. The ultimate goal.

Ok, so I guess this is all worthwhile, afterall. 🙂

Blessed is the man who finds wisdom, the man who gains understanding, for she is more profitable than silver and yields better returns than gold.
Provers 3:13-14

One Response

  1. Dana says:

    I’m with you 100% on that – as much as I love “doing the blog thing”, much of it is personal. Stuff that I can use with my clients, my friends, coworkers and the like. It helps to filter out the stuff that I know I’ll need later.
    I was trying to explain blogging to a friend this morning after he asked “so, what should I blog about?” It’s really a personal thing. Not to the point of “if you don’t understand you shouldn’t do it,” but you have to have a purpose.
    BTW – keep up the excellent work on the weblog!

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