The Ideal Startup

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Sam’s list for The Ideal Startup

Defendable and differentiated
Competitive cost structure
Attractive partnership
Repeat customers
Word of mouth
Memorable product and name
Potential for PR
Attractive to be bought or merged
Scaleable staff and systems
Build product once, sell many times – scaleable product
Uncomplicated
Focus
Niche market or fragmented industry
High perceived value
Product can be accessorized – revenue synergies
Healthy cash flow – margin x velocity
Demonstrable felt need, demand – hit primal chord?
Business can be measured for improvement
Can claim leadership
Sales model is scaleable and predictable
Product evokes emotion
Can make big wins – big customers
Limited administration
Can own relationship with customer – rich information

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